Sotheran’s Rare Books – A Long-Term Partnership in Digital Growth

Sotheran’s Rare Books (sotherans.co.uk) exemplifies the breadth of services and dedication that BrandWaves brings to each client relationship. For over four years, we’ve partnered closely with Sotheran’s to not only plan strategies but to implement, manage, and achieve meaningful results across a wide spectrum of digital and technical solutions.

Our work with Sotheran’s is a testament to our ability to cover extensive ground, tackling both the day-to-day demands and the overarching goals that shape a business’s digital success. From running an intricate eCommerce operation to synchronising data across platforms and handling detailed email marketing, we take pride in fostering a deep-rooted, productive relationship that yields tangible results.

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Our work includes:

  • Ecommerce Management: We handle Sotheran’s ecommerce website, managing around seven thousand rare book and fine print records daily to ensure accurate, updated listings that drive sales.

     

  • Email Marketing Success: We set up and continue to run a sophisticated email marketing and automation system that powers Sotheran’s popular weekly email campaigns, helping to build customer loyalty and drive repeat sales.

     

  • Targeted Digital Advertising: Our team manages Sotheran’s campaigns on Google Ads and other digital platforms, using strategic insights to reach the right audience and increase visibility.

     

  • Catalogue Design and Production: Both printed and digital catalogues are crafted to showcase Sotheran’s unique offerings, combining aesthetic design with attention to brand details.

     

  • Product Photography and Synchronisation: Each week, we handle the product photography and sync all images across Sotheran’s media server, website, and back-office software, ensuring consistency and quality across channels.

     

  • Inventory Synchronisation Software: BrandWaves developed and maintains a custom application that allows Sotheran’s to sync their inventory seamlessly between their internal system, their website, and key book aggregators like ABE, ViaLibri, and Biblio.com, enabling them to manage listings effortlessly.

     

  • Remote IT Support: We also provide remote IT support, giving Sotheran’s peace of mind knowing they have a reliable partner to resolve technical issues swiftly.

     

At BrandWaves, we’re more than just service providers; we’re committed partners who deliver high standards and real results. Our work with Sotheran’s Rare Books reflects our dedication to building enduring relationships based on trust, expertise, and continuous growth.

THEIR REVIEW OF OUR SERVICE

Brandwaves fitted in really well within our in-house marketing team and book traders. We feel very lucky to have found a small company with the right combination of creative and technical skills to help us promote our books.

CHRIS SAUNDERS, Sotheran's