We focus on understanding your brief, key assumptions, and commercial goals, and translate it into a foundational strategy.
A BETA version of your website is designed and developed with a focus on starting getting results as quickly as possible.
We ensure that your BETA Website is connected to state-of-the-art website analytics technologies and collecting all the necessary information, the key performance indicators, that will enable us to understand and profile your visitors, identify and analyse your main competitors, and pinpoint key areas of improvement to ensure your website meets your commercial goals.
Duration: Typically between 40-60 days
In this stage, we collate and analyse all of the empirical data collected in the previous stage about your visitors and clients, conversions, leads, sales, competitors, etc. to engage on a re-design and optimisation cycle to ensure your website is delivering the expected results.
The empirical stage kick starts after 60-90 after the Beta website is launched to allow for sufficient data to be collected. Typically, after this stage is completed website’s performance improves markedly and therefore its ability to reach your goals.
From the empirical stage onwards, we engage in a process of continuous process of data analysis and improvements/optimisations to your website in order to make it deliver results above competitors and industry benchmarks.
These labour-intensive sprints tend to focus on a specific set of KPIs we concentrate on until they’ve reached the expected level of performance.