A MULTI-CHANNEL DIGITAL MARKETING STRATEGY FOR TRAVEL DIRECT
We worked closely with the company’s IT and marketing teams to design and develop the travel brand’s websites supported by a CMS built on Umbraco.
The company engaged our Goal Oriented Website Design service to monitor and optimise conversion rates on these websites over a period of 24 months.
The websites were also integrated to reviews service Feefo and a call-tracking service to monitor the performance of call conversions
In addition to developing the travel websites, we planned, implemented and ran their online paid advertising campaigns on Google, Microsoft, and Facebook. We integrated the websites to Hubspot’s CRM, and designed and ran the brand’s email and social media campaigns.
To complement our Goal Oriented Design approach, we planned and rolled out a Content and SEO strategy for the company.
We offered Travel Direct a digital marketing bundle comprising web development, SEO, Content Marketing, PPC, and social media.
The main services requested by the travel specialist include:
Web Design. The client opted for a Goal Oriented Web Design to develop their website, and optimise conversions over a 24 month period
Social Media Account Management
PPC. Planning and implementation of the brand’s paid search campaigns on Google Ads, Microsoft Advertising, and Facebook Ads
Content Marketing Strategy and Project Management
Digital Marketing Strategy
THEIR REVIEW OF OUR SERVICE
The team at Brandwaves was very flexible and fitted in really well, establishing a fruitful relationship with our products, it, and marketing teams, as well as with management.
We worked together for several years and our company has been growing consistently 25% year on year. Would recommend their digital marketing service unreservedly to any small or medium-size business.