Project Description

A MULTI-CHANNEL DIGITAL MARKETING STRATEGY FOR TRAVEL DIRECT

We established a long-term partnership with tour operator Live Holidays to oversee and implement the digital marketing strategy for two of their brands: Travel Direct and Vietnam Direct.

We worked closely with the company’s IT and marketing teams to design and develop the travel brand’s websites supported by a CMS built on Umbraco.

The company engaged our Goal Oriented Website Design service to monitor and optimise conversion rates on these websites over a period of 24 months.

The websites were also integrated to reviews service Feefo and a call-tracking service to monitor the performance of call conversions

In addition to developing the travel websites, we planned, implemented and ran their online paid advertising campaigns on Google, Microsoft, and Facebook. We integrated the websites to Hubspot’s CRM, and designed and ran the brand’s email and social media campaigns.

To complement our Goal Oriented Design approach, we planned and rolled out a Content and SEO strategy for the company.

Brandwaves web design clients - Travel Direct

SERVICES ENGAGED

We offered Travel Direct a digital marketing bundle comprising web development, SEO, Content Marketing, PPC, and social media.

The main services requested by the travel specialist include:

  • Web Design. The client opted for a Goal Oriented Web Design to develop their website, and optimise conversions over a 24 month period

  • Email Marketing

  • Social Media Account Management

  • PPC. Planning and implementation of the brand’s paid search campaigns on Google Ads, Microsoft Advertising, and Facebook Ads

  • Content Marketing Strategy and Project Management

  • Data Analysis

  • Digital Marketing Strategy

THEIR REVIEW OF OUR SERVICE

The team at Brandwaves was very flexible and fitted in really well, establishing a fruitful relationship with our products, it, and marketing teams, as well as with management.

We worked together for several years and our company has been growing consistently 25% year on year. Would recommend their digital marketing service unreservedly to any small or medium-size business.

P AREVALO, Travel Direct